Comfort, Privacy & Mutual Admiration: How Siren is Humanizing Internet Dating


The small variation: Socially progressed Siren is actually transforming the dating app room featuring its inclusive attitude, relatable Question during the day, and personalized privacy features. On Siren, it really is exactly about linking great folks through genuine talk — perhaps not addicting and mindless swiping. Compared to that conclusion, they have produced a fun and protected planet where you can become your real self and permit passionate chemistry with a match unfold in a more natural means — similar to it might take place in individual.


Making use of their smooth connects, fun characteristics, and hand-held types, matchmaking programs have actually transformed the way in which individuals date. Even though it appears easier than before to get to know somebody unique, the acts of swiping and taste or hating men and women predicated on photographs features almost produced online dating a-game — and developed a disconnect among the individuals playing it.

For individuals who wish to mix the genuine convenience of a matchmaking application and sense of connecting with somebody in true to life, there’s Siren — a distinctive on line platform that removes the “searching for people” model many other online dating applications have actually adopted.

Through its Question of the Day coordinating program, Siren sets up the framework for talking about engaging subject areas (like container listing products and philosophical questions) and sets men and women through those authentic and enjoyable talks. This way, true characters is announced normally — exactly as they will in person.

For much more from the motivation behind Siren, the special characteristics, while the women-led staff behind the app, we talked with Co-Founder and Chief Executive Officer Susie Lee.

A Pro-People attitude: Siren was developed With every person in Mind

Siren was established by two women with a feminist point of view — Susie along with her Co-Founder/COO/CMO Katrina Hess — exactly who both desired a matchmaking application that has been created with mutual admiration, confidentiality, and convenience as top goals.

Having experienced some awful matchmaking experiences via other internet dating programs, Susie and Katrina noticed these weren’t really designed with ladies in addition to their certain needs and desires in mind. In addition to the negative nature of swiping kept and close to men and women had been demeaning and did not help form high quality connections, especially for females.

“I just felt this instant sensation that, as a woman, I became objectified. The swipe-to-reject structure failed to work with me personally,” Susie mentioned. “we looked right back regarding relationships I’d before, and that I never found men and women through these kinds of strategies.”

While that they had never ever built an internet dating application, Susie and Katrina understood they may generate one that was not just female-friendly, but enjoyable and compassionate toward everyone else.

They got their unique time researching the technology area and getting opinions from friends and experts before and during development. And they dismissed people that said guys wouldn’t use a dating software that was centered on ladies and offered all of them advanced level confidentiality configurations.

Siren premiered in 2014, and very quickly it wasn’t simply Susie’s and Katrina’s friends who were making use of Siren. It absolutely was friends of pals and complete visitors — including men — who have been making use of the app and articulating gratitude for it. Term spread and Siren happens to be a number one, comprehensive online dating application from the time.

And though Siren is pro-women, there is not an anti-men ambiance to it after all. It really is proof that a matchmaking software created by women for ladies can effectively benefit all of them and for guys.

Safe & Welcoming Atmosphere units an optimistic Tone for any Community

The folks at Siren will always be extremely safety of the users, and, since the creators, they knew they could set an optimistic tone for your neighborhood by putting safety measures set up and generating a welcoming environment.

While on various other dating apps folks might encounter harassment or catfishing, that is not ever been the outcome for the people on Siren, and the effort on the Siren staff ‘s for the.

“Since we launched, we have had zero research of harassing emails,” Susie mentioned. “Authenticity and individuals to be able to feel like you can find actual individuals on the reverse side is completely crucial that you you. We were really mindful about developing town with a certain type of reputation.”

Susie added that she along with her staff think people are basically good hence if they are offered a secure, friendly atmosphere, they are going to be kind and honest with one another.

“We can give you these icebreakers and they how to be a tad bit more vulnerable and more real, that is certainly exactly how individuals can connect,” she mentioned.

Siren’s Mantra: “generate complete strangers Less peculiar to every Other”

because of the social media many of us use, like myspace, the connection is already inbuilt with all the folks we stick to and exactly who follow united states, therefore interacting is convenient. Siren’s conversation-style system replicates that for online dating sites, assisting you start those connections without having any awkwardness.

“if you are working with a total complete stranger inside internet dating room, there are plenty of booking about precisely how much you trust this individual, specially because some internet sites are actually difficult and also have countless phony users,” Susie said. “My personal motto that i tell my group, in addition they’ve actually embodied this, would be to assist ‘make strangers much less strange to each other.'”

On-Site & Off-Site Benefits Create a Well-Rounded matchmaking Experience

With their particular coordinating feature, top-quality security system, and unique occasions, Siren offers singles an one-of-a-kind, safe, and well-rounded dating experience from beginning to end.

Get to Know fits in an original Way With Siren’s Question of the Day

While Siren has the classic popular features of internet dating (including messaging and blocking features), their particular concern during the day is the feature that produces them stand out from various other dating apps more.

With enjoyable questions like “Should you could have the means to access a billboard, what would you prefer it to say?” you can actually be your self and move on to know somebody on a genuine level. You can research suits considering their particular solutions to those questions and additionally by your preferred conditions like age, gender, and place.

With this level of communication, you do not want to inflate qualities such as your earnings or physical appearance to appear more desirable to others.

Many Photo Settings aids Eliminate Superficiality

Siren actually provides a distinctive way of photographs. There is the substitute for keep your photos obscured and only noticeable to the contacts, you can also keep your own pictures visible to every person.

“To make it comfortable and safe for visitors to be able to navigate their unique specialist and personal life, we allow everyone to manage their own photo visibility,” Susie stated.

Unlike the average online dating app, users cannot deliver one another photographs, which was intentional whenever Susie and Katrina developed the application. She mentioned this encourages members provide both their own phone numbers and move the text offline — and protects people from getting unwelcome photos.

No matter which picture choice you decide on, the great thing is Siren’s Question throughout the day — and people’ answers — lets you connect to people on a much deeper degree than looks.

Safely get in touch with other individuals owing to Siren’s confidentiality Controls

Another huge element of Siren is actually security, especially in regards to preventing fraudsters. Every person just who signs up must input their particular contact number and go into the activation rule they receive via text, which makes sure people aren’t producing several reports.

Users may stop and are accountable to the Siren group different users who are behaving inappropriately or abusing the software’s terms and conditions.

Discounted Events produce Offline & provide unique Date Ideas

Besides generating a cushty and safe on-line location for individuals end up being whom they really are and providing them with a distinctive way to start conversations, Siren normally using the next thing by hosting offsite occasions. Susie said these could end up being outstanding alternative to the typical coffee go out, which can frequently wind up experience like a small business conference or job interview.

“i believe satisfying in this way provides a lot more important link. We are combining up with neighborhood organizations and organizations supply our very own members rewards and discounts to places like museums, lectures, and movie festivals,” she said.

Even individuals who have already discovered some body on Siren stay when it comes down to occasions simply because they’ve become a part of that community now and certainly will easily find brand-new go out tactics. While these occasions are currently merely becoming used in Seattle, Siren features intends to broaden some other cities shortly.

A varied individual Base Reflects a Diverse Team

Besides Susie and Katrina (a.k.a. Mama Hess for her safety nature), the Siren staff is comprised of CTO David Golightly in addition to expert advisors such as Lisa Stone (Co-Founder of websiteHer) and Gayle Karen Young (CTCO at Wikimedia).

As they all manage important facets of the organization (from advertising to customer support to graphics design to development), additionally they place users initially irrespective of the duty available.

Along with a software manufactured by two ladies of color — excessively unusual inside technology sector — Susie and Katrina wished to draw in a person base which is as varied because the business is actually.

Siren’s individual base actually such as your typical online dating app audience — which is likely to mainly be heterosexual males, more youthful singles, and other people looking hookups. The gender ratio on Siren leans slightly much more feminine (55% to 45percent), and a majority of members are over 30 and looking for a meaningful time or commitment.

“we are gearing older, and I think it has been excellent for us,” Susie mentioned.

Exactly what Siren additionally really does effectively is include various types of folks, specifically those when you look at the LGBTQ neighborhood. A fresh element of Siren that has been especially important toward staff is a “non-binary” gender option for men and women if they submit their own profile.

Susie along with her staff understand that sex and sexuality are not set in rock for some people, although conditions like “heterosexual,” “homosexual,” “gay sex hookups,” “lesbian,” and “bisexual” are a good idea, they are able to also be limiting.

“We would like to assist you in finding anyone you’re looking for, you don’t need to declare or put yourself in a box,” Susie said. “That sex fluidity is essential for people to accept.”

Last Thoughts

Whether we are dealing with their particular innovation, introduction, or realness, Siren is actually taking the internet dating app room to the next level out of every perspective.

Even though they are going to add more useful functions and grow the get to of the occasions in the near future, the long-term focus will still be constructing dependable relationships employing people and standing to the people whom try to ruin the experience for everybody.

“If you’d like to be an arse, there are numerous locations to get it done, but don’t get it done right here,” Susie stated. “even as we scale, we need to maintain this concept that reputation and count on matter, and it’s really our very own committed purpose to work in regards to our area each day. We’re right here attempting to give folks a fighting chance to relieve loneliness and discover a proper bodily connection.”